Around The Web
The bot traffic problem isn't going away — so you need to understand it
Bots now outnumber human visitors, and that hits lead-gen campaigns with noise and fake submissions. Here is how to tell what is human, and what to do about it.
By Nick Ostroff ·
Around The Web
Why you can't ignore organic search (even when paid ads feel faster)
The organic search numbers worth pulling into your budget conversation, with sources, and what they mean if you also run paid ads.
By Nick Ostroff ·
Around The Web
Google Display Ads has a new home in Demand Gen.
Google is folding Display Ads into Demand Gen. It doesn't force you off the Display Network, but you need to understand what changes, when, and how to migrate without losing performance.
By Nick Ostroff · · Updated
Around The Web
The latest AI news we announced in May 2026
We're tracking Google's May 2026 AI rollouts to see which features might actually affect how you run campaigns. Here is the list, what each one is, and what to do about it.
By Nick Ostroff ·