Sean is the operational engine behind Pixelocity's full-service ad management. He earned his BA in Business Administration from the University of Denver, then built years of hands-on experience in the home-services industry — including a leadership role at Renaissance Patio — before bringing that real-world operator's perspective to client campaigns.
He works deep in the data — GA4, Salesforce, and Google Analytics — and holds certifications across SEO, SEM, PPC, and marketing automation. The result: campaigns managed like an engineering problem, with numbers you can actually read.
That operator's lens comes from fourteen years of running marketing in the real world: luxury vacation-rental companies in Steamboat Springs, a broadband provider's full rebrand, and agency work managing tens of thousands in monthly ad spend across dozens of locations. He's built marketing departments from scratch — twice — and the playbooks he runs for Pixelocity clients were earned, not borrowed.
Credentials
Education
BA, Business Administration — University of Denver
Industry depth
Years of hands-on experience in the home-services industry, including leadership at Renaissance Patio
Platforms
GA4, Salesforce, and Google Analytics
Certifications
SEO, SEM, PPC, and marketing automation
Core services & specializations
What Sean runs for Pixelocity clients.
Full-service Google Ads management (Pixel – Manager)
Audit, conversion tracking, campaign builds or rebuilds, and continuous optimization, with a monthly review call, plain-English report, and live dashboard.
Search, Performance Max, and Shopping campaigns
Account structure, keyword strategy, negative keyword lists, ad copy, extensions, and the bidding strategy that fits the budget and goals.
Meta and Microsoft Ads
Facebook and Instagram campaigns plus Bing where they fit the client's lead flow, with tracking wired so every platform reports the same leads.
Conversion tracking and call tracking
Calls, forms, and bookings measured correctly (CallRail, GA4, Google Tag Manager, offline conversion imports) before spend is scaled.
Multi-location and franchise campaigns
Location-specific ads, budgets, and landing pages across dozens of locations, with per-location lead goals and reporting.
Home services and lead-gen verticals
Roofing, HVAC, plumbing, contractors, dental, and legal accounts where lead quality outranks cost per lead but volume has to hold.
Landing pages and funnels
Pages built around one service and one next step, tightened so paid traffic actually converts.
Reporting, dashboards, and CRM feedback
GA4, Salesforce, Looker Studio, and automated KPI dashboards, with qualified-lead data fed back into bidding.
Track record
Fourteen years of campaigns, budgets, and numbers that moved.
14+
years running digital marketing
$40k/mo
ad spend managed across Google & Meta
240%
lift in lead volume building an agency's playbook
95%
of ad locations meeting or beating goals
2022 – Present
Marketing Consultant · Schimmel Consulting / Pixelocity
Runs ~$40k a month in Google and Facebook spend with location-specific ads across ~25 locations — roughly 200 live ads at any time — meeting or beating lead goals in 95% of locations.
2022 – 2025
Marketing Lead · Luminate Broadband
Led a full brand overhaul and new website that grew paid subscribers 59% within 12 months, managing a ~$300k annual budget with Salesforce and automated KPI dashboards behind it.
2020 – 2022
Head of Marketing · Launch Together Marketing
Built the marketing operation from the ground up — 230% more website traffic, 240% more leads, and a 2x increase in active accounts across 40+ landing pages.
2016 – 2020
Digital Marketing Manager · Moving Mountains
Launched an online reservation system that drove over $1M in annual revenue for a 100-property luxury management company, with 70% of bookings made direct versus a 20–30% industry standard.
2012 – 2016
Marketing Director · Simply Steamboat
Owned strategy end to end through years of double-digit growth — print, social, PPC, and a new website that lifted online reservations 36%.
Results & recognition
Pixelocity client results, with sources.
The Pixel – Manager program Sean runs is judged on cost per qualified lead, not clicks. These are the published numbers, each linked to the page that backs it.
+19%
more qualified leads, June–August 2026 vs. the same months in 2025, at the same spend
Hassakis Law case study →
−16%
cost per qualified lead ($172 → $144), same account, same three months a year apart
Hassakis Law case study →
½
cost per conversion after one campaign was refined
Upwork client review →
100%
Job Success score across 132 Upwork jobs
Nick Ostroff, Top Rated →
Past results never guarantee future ones. Every market and business is different.
Recognition
- Partner and Head of Operations, Ad Management at Pixelocity, a Google Preferred Advertising Partner
- Fourteen years of in-house marketing leadership across hospitality, broadband, and home services
- Certified in SEO, SEM, PPC, and marketing automation; GA4 and Salesforce reporting
- Hands-on home-services experience, including leadership at Renaissance Patio
FAQ
Frequently asked questions about Sean Schimmel.
Who is Sean Schimmel?
Sean Schimmel is a partner at Pixelocity and its Head of Operations for ad management. He runs Pixel – Manager, Pixelocity's full-service Google Ads management program, day to day. Sean brings fourteen-plus years of in-house marketing leadership, a BA in Business Administration from the University of Denver, and hands-on home-services experience from his years at Renaissance Patio.
What does Sean do for Pixelocity clients?
Sean runs Pixel – Manager accounts: the audit, conversion and call tracking, campaign builds or rebuilds across Search, Performance Max, Shopping, Meta, and Microsoft Ads, and continuous optimization. Every month he leads the live review call, sends a plain-English report, and keeps the dashboard current. Founder Nick Ostroff works alongside him on strategy.
What is the Pixel – Manager program?
Pixel – Manager is Pixelocity's done-for-you Google Ads management. It starts with an audit and conversion tracking fixes before spend is scaled, then campaign builds and ongoing optimization: search-term policing, negatives, bids, budgets, and ad copy. It is month to month, built in your own Google Ads account, with a monthly review, report, and live dashboard.
What is Sean's background in digital marketing?
Fourteen years of in-house marketing leadership before Pixelocity: Marketing Director at Simply Steamboat, Digital Marketing Manager at Moving Mountains, Head of Marketing at Launch Together Marketing, and Marketing Lead at Luminate Broadband. Since 2022 he has managed roughly $40k a month in Google and Meta spend across about 25 locations while meeting or beating lead goals in 95% of them.
What results has Sean produced?
At Launch Together Marketing he built the operation from scratch and grew leads 240% and website traffic 230%. At Luminate Broadband a brand overhaul and new site grew paid subscribers 59% in 12 months. At Moving Mountains an online reservation system drove over $1M in annual revenue with 70% of bookings direct. Past results never guarantee future ones.
Which industries does Sean specialize in?
Home services and lead-generation verticals: roofing, HVAC, plumbing, contractors, dental, and legal, plus multi-location and franchise campaigns with location-specific ads, budgets, and landing pages. His years at Renaissance Patio give him first-hand experience of how a contractor business actually wins and loses jobs.
How do I work with Sean?
Start with a free consultation from the schedule page, or book the team consultation to meet Nick and Sean together. If Pixel – Manager is the right fit, a Discovery Session audits your account and tracking before any monthly fee is agreed. Current Pixel – Manager clients can book time with Sean directly from this page.
For current clients
Need time with Sean?
Already working with us? Grab 30 minutes with Sean to review your campaigns, ask account questions, or plan next steps. New to Pixelocity? Schedule a free consultation with Nick instead.
You'll meet with Sean Schimmel, Pixelocity partner.
For current clients — campaign reviews, account questions, and next steps.
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