The challenge
Hassakis Law had been running Google Ads for over a year — but the account was working against them. [PLACEHOLDER COPY]
- Broad-match keywords were burning budget on searches from outside their service area
- Every click landed on the homepage, not a page built to start a case evaluation
- No call tracking meant nobody could say which campaigns produced signed cases
They were spending real money and could not connect a single dollar of it to a client.
What we did
We rebuilt the account around one question: which clicks become signed cases? [PLACEHOLDER COPY]
- Rebuilt the campaign structure around practice areas — personal injury, workers' comp, and wrongful death each got their own campaigns, budgets, and ad copy
- Locked targeting to their real service area with location bid adjustments and a negative keyword list that cut wasted spend
- Built dedicated landing pages for each practice area with click-to-call, a short case evaluation form, and real attorney photos
- Installed call tracking and GA4 conversion tracking so every signed case traces back to a keyword
The results
Within 90 days the account went from a black box to a growth engine. [PLACEHOLDER COPY]
Cost per lead fell by more than half while lead volume tripled — and for the first time, the firm could see exactly which campaigns produced consultations, not just clicks. Paid search is now their most predictable source of new cases, and budget decisions are made from a dashboard instead of a gut feeling.