A remodel is one of the biggest checks a homeowner ever writes, and the search that starts it looks nothing like an emergency call. Nobody types "kitchen remodel contractor" at 2 a.m. with water on the floor. They type it on a Sunday afternoon after a few months of saving screenshots, and then they open four tabs, compare portfolios and reviews, and reach out to two or three companies that look like they could actually pull it off.
That buying cycle is why paid search works differently for general contractors and remodelers than it does for the trades. Clicks are not cheap — competitive metros run well into double digits per click for kitchen, bath and addition searches — but the job behind the click is worth five or six figures, so a campaign that produces a couple of signed projects a month pays for itself many times over. The math only works, though, when three things line up: the ads target the project types you actually want, the landing page proves you are the pro they were hoping to find, and every estimate request is tracked back to the search that produced it so you can see cost per signed project, not just cost per click.
Most contractors who "tried Google Ads and it didn't work" were missing one of those three. The campaign sent a $30,000 kitchen search and a $600 handyman search to the same page, or the page had no photos of finished work, or nobody could say which leads turned into contracts. This page covers what a working project lead engine looks like for contractors, the project types worth building campaigns around, and how Pixel – Manager runs it — with the deeper guides linked alongside.
The lead engine
We don't just run ads.
We build the entire lead engine.
We connect the moment someone clicks your ad all the way to the signed project — campaigns, landing pages, and tracking working as one machine, powered by Pixel – Manager and LeadPixl.
01
Targeted ads
Campaigns built around remodel and addition searches with real project budgets behind them.
02
Optimized landing pages
Pages that show your work, earn trust in seconds, and make reaching out easy.
03
Accurate tracking
Every call and estimate request tied back to the keyword and ad that produced it.
04
Signed projects
A connected system from the ad click to the contract in hand.
Project types
Contractor projects we build campaigns around.
"Contractor near me" is only the start. Each project type has its own search language, its own budget, and its own decision cycle, so each gets its own ad group, landing page, and bid strategy instead of one campaign that treats a bathroom refresh like a whole-home remodel.
Kitchen remodels
"Kitchen remodel contractor," "kitchen renovation cost," and "custom kitchen cabinets" are the highest-value remodel searches and the most competitive. Landing pages here lead with finished kitchens, a realistic price range, and financing, and the bidding targets cost per estimate booked rather than cost per click.
Bathroom remodels
"Bathroom remodel near me," "shower conversion," and "master bath renovation" close faster than kitchens and at a lower ticket. These get their own campaign so the budget and the page match the job, with before-and-after photos and a clear next step.
Additions and ADUs
"Room addition contractor," "ADU builder," and "garage conversion" are six-figure searches with a long consideration cycle. The pages carry permits, timelines, and financing, and the follow-up is built for a decision that takes weeks, not days.
Whole-home remodels
"Whole house renovation" and "design-build contractor" signal a decided, well-funded buyer. Dedicated ad groups match the exact phrase in the headline and send the click to a page about that kind of project, which lifts Quality Score and lowers the cost per lead.
Decks, patios, and outdoor living
"Deck builder," "covered patio contractor," and "outdoor kitchen" are seasonal searches with strong intent. We ramp these campaigns ahead of the season and throttle back when demand normalizes, so the budget follows the calendar.
Commercial and tenant improvements
A property manager searching "commercial general contractor" or "tenant improvement contractor" needs different proof than a homeowner. We separate them so commercial searches see build-out experience, schedules, and references, and residential searches see homes like theirs.
Google Ads management
Google Ads management for contractors.
Pixel – Manager runs the whole engine — campaigns, landing pages, and tracking — in your own Google Ads account, so every lead is exclusive and everything we build stays with you.
What we build in the first 30 days
Campaigns structured by project type, a landing page per project with your real work on it, call and form tracking tied to keywords, and conversion goals set to estimate requests rather than clicks. Ad spend is paid directly to Google, never marked up.
How the account is managed after launch
Weekly search-term reviews to cut the handyman and DIY searches that waste contractor budgets, bid adjustments toward the project types producing signed work, and monthly reporting that shows cost per estimate and cost per signed project by campaign.
Coaching instead of management
If you would rather run the account yourself with an expert looking over your shoulder, Pixel – Advisor is a coaching program: the same structure and tracking, built with you, with a weekly call to keep it sharp.
Already running ads?
A Google Ads audit shows where an existing contractor account is leaking budget — mixed project types, weak landing pages, missing conversion tracking — with a prioritized fix list before any management commitment.
Pricing
Management plans built for contractors.
Tier A
$400per month
For ad budgets up to $2,500/mo.
- Campaign management
- Monthly review session
- Report + dashboard
Tier B
$750per month
For ad budgets up to $5,000/mo.
- Campaign management
- Monthly review session
- Report + dashboard
Tier C
$1,500per month
For ad budgets up to $10,000/mo.
- Campaign management
- Monthly review session
- Report + dashboard
FAQ
Contractor marketing, answered.
Does Google Ads work for general contractors and remodelers?
Yes — with the right expectations. Remodel leads aren't emergency calls; homeowners research, compare portfolios, and take weeks to decide. Ads win you the first conversation, and a landing page that shows real projects and reviews is what turns that conversation into an estimate appointment. We build both halves.
Which kinds of projects should I advertise?
The work you actually want more of. Kitchens, bathrooms, additions, ADUs, and whole-home remodels each have their own search demand and click costs — we structure campaigns by project type so you can see cost per signed project for each and steer budget toward the most profitable work.
Are these exclusive leads, or shared like Houzz and Angi pros?
Exclusive. The campaigns run in your own Google Ads account under your company's brand — inquiries come straight to you, and nothing is resold to three other contractors bidding the same job. You own the account and everything we build in it.
Remodel projects take months to close. How do you measure success?
By stage. Our tracking ties every call and estimate request to the keyword that produced it, and you tell us which became consultations and signed contracts. Over a few months that gives you real cost per signed project — which is the only number that matters for five- and six-figure jobs.
How much should a contractor budget for Google Ads?
Less than most owners fear, given the job values. When the average project runs well into five figures, even a modest budget that produces a couple of signed projects a month pays for itself many times over. We right-size it to your market in the free consult — and ad spend is paid directly to Google, never marked up.
More industries
Ready for a steadier project pipeline?
A free consultation — no pressure, no subscriptions. Just a clear read on your market and what a real project lead engine would look like.
Schedule your free consultor call 310-817-0265