01
Targeted ads
Shopping, Performance Max & Search campaigns built around high-intent product searches.
02
Optimized product pages
Pages engineered to turn the click into an add-to-cart and a completed checkout.
03
Revenue tracking
Value-based conversion tracking in GA4 and Google Ads — true ROAS, no guesswork.
04
Profitable orders
Scale what makes money by product and margin, cut what doesn't.
Where it works
We turn clicks into customers for stores like yours.
DTC & Lifestyle Brands
Brands selling direct to consumers, where repeat purchase and lifetime value drive the math.
- Apparel & Accessories
- Beauty & Skincare
- Home Goods & Decor
- Supplements & Wellness
- Pet Products
Specialty & Niche Retail
Stores that win on depth of catalog and expertise — not on being everything to everyone.
- Outdoor & Sporting Gear
- Hobby & Craft
- Furniture & Big-Ticket
- Auto Parts & Accessories
- Electronics & Gadgets
B2B & Wholesale
Bigger order values and longer cycles — where a single repeat customer can be worth thousands.
- Industrial Supplies
- Equipment & Machinery
- Office & Facility Products
- Bulk & Wholesale Programs
Campaign types
Shopping, Performance Max, or Search: how we use each.
Each campaign type answers a different question from the shopper. Running all three well means giving each its own job, budget, and feed rules instead of letting Performance Max swallow everything.
| Standard Shopping | Performance Max | Search | |
|---|---|---|---|
| What it does | Product listings with image and price on product queries you control by feed and negatives | Google places your feed and creative across Shopping, Search, YouTube, Display, Gmail, and Discover from one campaign | Text ads on the exact queries you choose |
| Where it wins | Catalogs with clear margins where you want control over which products and queries get budget | Product discovery at scale once conversion tracking and feed quality are solid | Brand terms, high-intent non-brand queries, and anything the feed cannot express |
| Risk to manage | Slower to scale; needs active negative keyword and product-group work | A black box that can spend on brand searches and low-margin SKUs unless you exclude them | Expensive clicks if match types and negatives are loose |
| How we structure it | Product groups by margin and category; bid caps by group | Asset groups split by category or margin tier, brand terms excluded, new-customer goals on | Brand campaign separated from non-brand; exact and phrase with tight negatives |
| Feed dependence | Total: titles, GTINs, prices, and images decide what shows | High: the feed is the main input | None, but landing pages must match the query |
| When we add it | First, for control while data builds | Once there are 30+ conversions a month and value tracking is verified | From day one for brand; non-brand as the numbers justify |
The math
How e-commerce ROI actually works.
We show the arithmetic instead of quoting a 'typical ROAS', because the same ratio can be a profit for one store and a loss for another.
Break-even ROAS is 1 divided by gross margin
A store with a 40% gross margin breaks even at 2.5x ROAS ($1 of ads must return $2.50 in revenue); at 60% margin the break-even is 1.67x. This is why we ask for margin in the first call: a '3x ROAS' is a profit for one store and a loss for another.
A worked example
Average order $120, gross margin 45%, so $54 of margin per order. Break-even ROAS is 2.2x. At a $40 cost per order the campaign returns 3x and keeps $14 of profit per first order; if 30% of customers reorder within a year, the real return is higher. We manage to the profit line, not the ratio.
Benchmarks, for context
WordStream's 2026 Google Ads benchmarks report a 2.99% conversion rate for furniture, one of the lower rates because of ticket size and consideration time. Cross-industry search averages sit at a 6.64% click-through rate and a $5.42 cost per click. Your catalog and margins matter more than any average.
What we track to make the math real
Value-based conversions in GA4 and Google Ads (revenue per order, not a flat value), margin by product where the feed supports it, and new-versus-returning customer split. Without those three, ROAS is a vanity number.
Pricing
One engine, clear pricing.
Tier A
$400per month
For ad budgets up to $2,500/mo.
- Campaign management
- Monthly review session
- Report + dashboard
Tier B
$750per month
For ad budgets up to $5,000/mo.
- Campaign management
- Monthly review session
- Report + dashboard
Tier C
$1,500per month
For ad budgets up to $10,000/mo.
- Campaign management
- Monthly review session
- Report + dashboard
FAQ
E-commerce advertising, answered.
What ROAS should my store expect from Google Ads?
The honest answer: it depends on your margins and average order value, which is why we set the target together instead of promising a number. Because we track value-based conversions — actual revenue, not just orders — the ROAS you see reflects what the ads really return, and we manage toward profit rather than a vanity ratio.
Do you work with Shopify, WooCommerce, and BigCommerce?
Yes — all three, plus custom storefronts. The platform matters less than the fundamentals: a clean product feed, fast product pages, and revenue tracking wired correctly into GA4 and Google Ads.
Shopping campaigns or Performance Max?
Usually both, structured deliberately. Performance Max does the heavy lifting for product discovery while Search captures brand and high-intent non-brand queries — and the structure depends on your catalog size, margins, and data. What we don't do is dump everything into one black-box campaign and hope.
Does product feed quality really matter?
Enormously. Titles, product types, images, and pricing data are what Google matches against shopping queries — a tuned feed routinely outperforms a raw export. Feed work is part of the engagement, not an upsell.
What ad budget does e-commerce need to work?
Enough to generate decision-grade data for your catalog — that threshold is different for a five-product brand and a five-thousand-SKU store. We'll give you a straight answer for your store in the free consultation, and ad spend is always paid directly to Google, never marked up.
Ready for profitable growth?
A free consultation — no pressure, no subscriptions. Just a clear read on your store, your margins, and what a profitable ad engine would look like.
Schedule your free consultor call 310-817-0265