Who you'll work with
Two partners. No account reps.
Nick Ostroff
Founder · Coach & Advisor
20+ years building businesses — from co-founding The Sofa Company in 1998 to Pixelocity. Nick leads coaching and strategy: Pixel – Advisor, consulting, and the AI tools. UC Berkeley economics, a Masters in Finance from Boston University, Google Preferred Advertising Partner, and a Top Rated Upwork profile with a 100% Job Success score across 132 jobs.
Meet Nick →
Sean Schimmel
Partner · Head of Operations, Ad Management
Sean runs the Pixel – Manager program day to day — full-service Google Ads management with precision, care, and a results-driven mindset. Fourteen years of in-house marketing leadership, including ~$40k a month in Google and Meta spend across ~25 locations while meeting or beating lead goals in 95% of them, and hands-on home-services experience at Renaissance Patio.
Meet Sean →
What we do
Three ways to win with us.
Done with you
Pixel – Advisor
Your expert co-pilot for digital ads. Live, guided coaching that makes you dangerous with Google Ads — no more guessing, no more generic advice.
Explore Google Ads coaching →
Done for you
Pixel – Manager
Full-service Google Ads management — done right. You focus on your business, we'll handle the ads, and we'll show our work every month.
Explore Google Ads management →
Built by us
Pixel – Apps
AI tools and creation — marketing software we build and put to work for clients. The agencies of the next decade won't just buy software, they'll ship it.
See our AI marketing tools →
Compare
Advisor, Manager, or Apps: which is right for you?
Coaching if you'll run the ads yourself, management if you need leads and have no one in-house to run them, Apps when the lead flow needs a tool the platforms don't provide. Every path is month to month, in an account you own.
| Pixel – Advisor | Pixel – Manager | Pixel – Apps | |
|---|---|---|---|
| Best for | Owners or in-house marketers who will run the ads themselves | Businesses with no one in-house to run ads that need leads now | Clients who need a tool, automation, or landing page the ad engine depends on |
| Who does the work | You, with Nick in the room | Sean and Nick, in your account | We build it, you use it |
| What you get | Live one-on-one sessions, audit, tracking setup, clear next steps | Audit, tracking, campaign build, weekly optimization, monthly review + report + dashboard | LeadPixl lead tracking, AI headline generator, custom automations and pages |
| Starts with | Foundational 3-session series over 30 days | 90-minute Discovery Session | A free consultation to scope the workflow |
| Commitment | Month to month; à-la-carte sessions after Foundations | Month to month, no long-term contract | Project-based or included in an engagement |
| Typical client | Owner-operator, marketing hire new to PPC, founder wanting a second set of eyes | Roofing, HVAC, plumbing, dental, legal, contractors, e-commerce | Any client whose lead flow needs plumbing the platforms don't provide |
Current prices for every tier are on the pricing page.
The lead engine
What does a full-service
Google Ads system include?
Google Ads management is the ongoing work of building, measuring, and optimizing paid search campaigns so they produce leads at a cost the business can afford. We don't just run ads; we build the whole system. Four parts connect the ad click all the way to the booked job — campaigns, landing pages, tracking, and reporting working as one machine, with numbers you can actually read.
01
Targeted ads
Google Ads campaigns built around high-intent searches
02
Optimized landing pages
Pages engineered to turn the click into an action
03
Accurate tracking
Every call, form, and booking measured — no black box
04
Booked jobs
A seamless system from ad click to revenue
How we work
Discovery, tracking, build, optimize, report.
The same five steps whether we run your Google Ads for you or coach you to run them yourself. Nothing gets scaled until it's measured.
- 01
Free consultation
A 30-minute call about your business, your goals, and what your marketing is doing today. Straight answers, even if the honest one is that you don't need us yet.
- 02
Discovery Session
A 90-minute deep dive: business and competitive review, website and digital-presence audit, conversion goal alignment, and account setup so Google Ads, Analytics, and tags are connected correctly.
- 03
Tracking, then build
Calls, forms, and bookings measured correctly before a dollar of spend is scaled. Then campaigns built or rebuilt: structure, keywords, negatives, ad copy, landing pages, bidding.
- 04
Launch and optimize
Continuous optimization, search-term policing, and bid and budget management. Or, in coaching, you make the changes with an expert in the room.
- 05
Monthly review
A live call in plain English, a clear report of spend, leads, and cost per lead, and a live dashboard. Month to month, in an account you own.
Our approach
Why run Google Ads like an engineering problem?
Because an ad account is a measurement system before it is a marketing channel. If calls and forms aren't tracked correctly, every bid, budget, and keyword decision is a guess. Three rules follow from that.
A real example: at Hassakis Law, a website form-tracking break meant qualified leads were under-counted for part of summer 2026. The break was found and fixed in September 2026 before any budget decision was made on the numbers, which is why the published 19% lead increase is a conservative figure.
Tracking before spend
Calls, forms, and bookings are measured correctly before a dollar of budget is scaled. Nothing gets optimized against numbers we can't trust.
Your account, month to month
Campaigns are built in a Google Ads account you own, with no long-term contract. If we ever part ways, the history and the data stay with you.
Two partners, our own software
You work with Nick and Sean directly, not an account rep, and the tools we use — lead tracking, an AI headline generator, landing pages — are built in-house.
The standards behind the work, if you want to read them yourself: Google Ads conversion tracking · Negative keywords · Smart Bidding · Google Partners program. Everything is configured inside your own Google Ads account, so the data stays yours.
Who we serve
Built for real-world service businesses.
Businesses that live on inbound calls and forms get the most from this model: roofing, HVAC, plumbing, dental, legal, and contractors. Every lead can be traced to the keyword and ad that produced it and priced against what the job is worth, so budget decisions come from a report, not a gut feeling.
Trusted by businesses across 20+ industries
See case studies →
ATI Business Essentials
ATI Construction
Bakken Books
Cerritos Auto Square
Coeur de France
Coterie Brooklyn
Crowd Theory Entertainment
CSSI
Discover Movement
Genuine Origin Coffee
Hassakis Law
Home Promise
Hummingbird Networks
John Rossman
K Play Solutions
Katie Linendoll
Keowee Marina Boat Rentals
Mobile Notary NYC
Moccasin Gap
Poolzilla
QBI Sci
Rochester Lifestyle Medicine Institute
Rockoly
Scott Labs
SOSI
Therapro
William MeansResults & track record
Numbers you can check, not adjectives.
A qualified lead is a phone call of five minutes or more, or a submitted form, recorded by call tracking and conversion tracking in the client's own Google Ads account. Every figure below is measured that way, compared over the same months a year apart at the same spend, and links to the page that backs it.
+19%
more qualified leads, June–August 2026 vs. the same months in 2025, at the same spend
Hassakis Law case study →
−16%
cost per qualified lead ($172 → $144), same account, same three months a year apart
Hassakis Law case study →
½
cost per conversion after one campaign was refined
Upwork client review →
100%
Job Success score across 132 Upwork jobs
Nick Ostroff, Top Rated →
95%
of ~25 locations met or beat lead goals under Sean's in-house management, ~$40k a month across Google and Meta
Sean Schimmel, Head of Ad Management →
Figures checked September 2026 · Past results never guarantee future ones. Every market and business is different.
How we measure results
- Comparisons use the same months a year apart at the same ad spend, so seasonality and budget changes don't flatter the result.
- Cost per qualified lead is the number we manage to, because clicks and impressions don't pay for a truck roll or sign a case; a qualified lead can be priced against what a job is worth.
- Every client gets the same numbers monthly: spend, leads, and cost per qualified lead, on a live call and in a dashboard they can open any time.
Sources: the Hassakis Law case study (published June 2026; June–August 2026 vs. 2025, figures from the firm's Google Ads account, checked September 2026), client reviews on Nick's Upwork profile, and the reviews page.
“Communication was top class with Nick. Impeccable skills and knowledge about Google Ads and Analytics.”
“Nick was very helpful in giving us an audit of our Google ads and helping us refine one of our campaigns to perform much better than before. That particular ad cut our cost per conversion in half! I would highly recommend working with Nick for Google Ads.”
“Nick was the perfect fit for what we were looking for in a Google Ads & SEM Freelancer. He was flexible in his approach – both hands-on and taking more of a coaching/training role so that we could learn some of the ins and outs to manage our own campaigns in the future. He provided super helpful training videos, provided great insider tips and tricks, and helped get everything set up properly in the backend with both Ads and Analytics to ensure we were set up for success. Can’t recommend his services enough!”
“Nick excels in pretty much anything he sets his mind to. He is a natural born leader and does not shy away from challenges. It can be daunting to start something without any prior knowledge, but that isn’t an obstacle for Nick. Goals are simply the product of completing a sequence of events for him. He relishes in the journey as much as crossing the finish line. And he has an uncanny knack for getting everyone on board!”
Try our AI, free
Watch it write your Google Ads.
The same AI-assisted workflow we run on client accounts — pointed at your business, right now. Headlines to Google's exact character limits, in seconds.
From the blog
Digital marketing, decoded weekly.
Digital Marketing
Stay Open to the Opportunity You Didn't Plan For
Some of the best small business opportunities do not look strategic at first. They start as conversations, customer questions, referrals, or unexpected openings.
Nick Ostroff · June 25, 2026
Paid Ads
ChatGPT Ads and the New Search Risk for Small Businesses
AI search is beginning to change how people find businesses. Here is why small businesses should watch ChatGPT ads without abandoning Google Ads too early.
Nick Ostroff · June 18, 2026
Digital Marketing
Why More Traffic Is Not Always the Answer
More website traffic can help, but it is not always the best growth lever. Local service businesses often need better conversion, tracking, and lead quality before they need more clicks.
Nick Ostroff · June 16, 2026
FAQ
Google Ads management and coaching, answered.
What does a Google Ads manager actually do?
A Google Ads manager audits your account and tracking, wires conversion tracking for calls, forms, and bookings, builds or rebuilds the campaigns, then optimizes them continuously: search-term policing, negatives, bids, budgets, and ad copy. At Pixelocity that is Pixel – Manager, and every month it comes with a live review call, a plain-English report, and a dashboard.
What is PPC coaching?
PPC coaching is done-with-you Google Ads help: live, one-on-one sessions inside your own account where a coach shows you what to change and why, so you keep the skills and the account. Pixelocity's coaching program is Pixel – Advisor, led by founder Nick Ostroff, and it starts with three structured Foundational sessions over 30 days.
How much does Google Ads management cost?
Pixel – Manager is priced in tiers by your monthly ad budget, so a small account isn't paying a big-agency retainer. The management fee is separate from ad spend, which you pay directly to Google with no markup. Current tiers and coaching prices are on the pricing page and change with the offer.
Do you require long-term contracts?
No. Management and coaching are month to month. You can pause or stop with notice, and you keep full ownership of your Google Ads account and its history because campaigns are built in your own account, never an agency-owned one.
How does an engagement start?
With a free consultation, then a Discovery Session: a comprehensive 90-minute consultation covering your business and goals, an audit of your website and digital presence, conversion goal alignment, and account access and setup. It gives both sides a clear read before any monthly fee is agreed.
How quickly will I see results from Google Ads?
Tracking is fixed first, then campaigns launch, then the bidding needs conversions to learn from, so the first month is about clean data rather than headline numbers. Judge the account on cost per qualified lead over a full quarter. In one published case study, a personal injury firm produced 19% more qualified leads at 16% lower cost per lead year over year at the same spend.
Which industries do you work with?
Pixelocity works across 20+ industries with the deepest bench in service businesses that live on inbound leads: roofing, HVAC, plumbing, dental, legal, contractors, and home services, plus e-commerce brands running Shopping and Performance Max.
Do you only work with Los Angeles businesses?
No. Pixelocity is based in Manhattan Beach, California, and many clients are across Greater Los Angeles and the South Bay, but management and coaching are delivered remotely and work for businesses anywhere in the United States.
Is Pixelocity a certified Google partner?
Pixelocity is a Google Preferred Advertising Partner across Search, Shopping, Display, Video, and Apps. Founder Nick Ostroff is also a Top Rated freelancer on Upwork with a 100% Job Success score across 132 jobs.
How do you report results?
By leads and booked jobs, not clicks. Call tracking and form tracking tie every lead back to the keyword and ad that produced it, and every month you get a live review, a clear report of spend, leads, and cost per lead, and a live dashboard you can open any time.
What are Pixel – Apps?
Pixel – Apps is the software Pixelocity builds in-house and puts to work for clients: LeadPixl lead capture and tracking, a free AI Google Ads headline generator, automations, and landing pages that support the ad engine. This website itself is AI-built, with a public build log.
What if I already have an agency or run ads myself?
Bring the account. The Discovery Session audits it line by line: what's working, what's leaking money, and the highest-impact fixes. If it's in good shape, we'll say so. Many clients arrive after months of ads that felt like a black box.
What is the average ROI from Google Ads?
Google's own economic-impact methodology estimates about $8 in profit for every $1 businesses spend on Google Ads and Search, but that is an economy-wide average, not a promise. For a lead-gen business, ROI depends on your close rate and job value, so Pixelocity reports cost per qualified lead and ties it to revenue: your number, not an industry one.
How much should a small business spend on Google Ads?
Enough to buy the data the bidding needs. Google's guidance for Smart Bidding is roughly 30 conversions a month, so work backward from what a customer is worth and what a lead costs in your market; WordStream's 2026 benchmarks put the cross-industry average at $66.69 per lead. Pixel – Manager tiers are set by monthly budget, and you pay Google directly with no markup.
Don't wait. Let's connect your dots.
A free consultation with Nick — no pressure, no subscriptions. Just a clear read on where your marketing stands and what to do next.
Schedule your free consultor call 310-817-0265