01
Targeted ads
Google Ads campaigns built around high-intent searches in your market.
02
Optimized landing pages
Pages engineered to turn the click into a call, form, or booking.
03
Accurate tracking
Every lead measured and attributed — no black box, no guesswork.
04
Booked jobs
A connected system from the ad click all the way to revenue.
Where it works
Built for businesses customers search for.
The numbers
What lead generation costs, and what it returns.
Benchmarks and published results, each with its source. We would rather show you the real range than promise a number we made up.
What a lead costs
WordStream's 2026 Google Ads benchmarks put the cross-industry average at $66.69 per lead, from a $5.42 average cost per click and an 8.18% conversion rate. Legal sits near the top at $131.63 per lead; home-services trades usually land between the two. Your market sets the real number, which is why the free consultation includes a read on it.
How long until the first leads
Campaigns typically go live within the first two weeks. Tracking is fixed first, then the bidding needs conversions to learn from, so month one is about clean data. Judge the account on cost per qualified lead over a full quarter, not on week two.
What the return looks like
Google's own methodology estimates about $8 in profit for every $1 spent on Google Ads and Search, an economy-wide average rather than a promise. For your business the return is close rate times job value divided by cost per qualified lead, and we report every one of those inputs.
Two published outcomes
Hassakis Law, a personal injury firm: 19% more qualified leads at the same spend, cost per qualified lead down from $172 to $144, year over year. An Upwork client: one refined campaign cut their cost per conversion in half. Both link to their source. Past results never guarantee future ones.
| Benchmark (search, 2026) | Cross-industry average | Legal services | What it means for you |
|---|---|---|---|
| Click-through rate | 6.64% | Varies by practice area | Ad copy and extensions decide whether the click is yours |
| Cost per click | $5.42 | Among the highest of any vertical | Wasted clicks hurt more in expensive markets |
| Conversion rate | 8.18% | Varies by intake quality | Landing pages and phone answering set this number |
| Cost per lead | $66.69 | $131.63 | The figure we manage to, per campaign, every month |
How it works
Five steps from first call to booked jobs.
- 01
Free consultation
Thirty minutes on your business, your goals, and what your marketing does today.
- 02
Discovery Session
A 90-minute audit of your website, funnel, and ad accounts, plus conversion-goal alignment.
- 03
Tracking, then build
Calls, forms, and bookings measured before spend scales; then campaigns, negatives, ad copy, landing pages.
- 04
Launch and optimize
Search-term policing, bid and budget management, and landing-page tightening every week.
- 05
Monthly review
A live call, a plain-English report of spend, leads, and cost per lead, and a dashboard you can open any time.
Pricing
One engine, clear pricing.
Tier A
$400per month
For ad budgets up to $2,500/mo.
- Campaign management
- Monthly review session
- Report + dashboard
Tier B
$750per month
For ad budgets up to $5,000/mo.
- Campaign management
- Monthly review session
- Report + dashboard
Tier C
$1,500per month
For ad budgets up to $10,000/mo.
- Campaign management
- Monthly review session
- Report + dashboard
FAQ
Lead generation, answered.
What counts as a lead?
A real action from a real prospect — a phone call, a form submission, or a booked appointment. Every one is captured and attributed by LeadPixl, our lead tracking system, so you can see exactly which keyword and ad produced it.
Are the leads exclusive to my business?
Completely. Unlike lead brokers that sell the same inquiry to three competitors, these leads come from ads running in your own account, under your brand, pointing at your phone. You own the account and everything we build.
Do you guarantee a certain number of leads per month?
No — and you should be skeptical of anyone who does, because lead volume depends on your market, budget, and season. What we guarantee is transparency: every dollar of spend tied to a tracked result, reported monthly, on a month-to-month engagement we have to re-earn.
Do I need a new website for this to work?
No. We build dedicated landing pages engineered for ad traffic that work alongside your existing site — pages that load fast, earn trust in seconds, and make calling you the obvious next step.
What kinds of businesses does this work for?
Businesses customers search for with intent — home services, legal, medical, B2B services, and dozens of others. If someone in your market types what you do into Google and needs it soon, a lead engine works. If you're not sure, the free consultation will tell you.
Ready for predictable leads?
A free consultation — no pressure, no subscriptions. Just a clear read on your market and what your lead engine would look like.
Schedule your free consultor call 310-817-0265