Your Google Ads questions,
answered up front.

Sound familiar?

• “The ads are spending, but you can't tell which calls and forms came from them.”
• “Leads come in, but too many are junk.”
• “Your last agency went quiet after the first month.”

What I do first

1. 01Read the account and the last 90 days of search terms before changing anything.
2. 02Make sure every real lead or sale is tracked, and nothing junk is counted as a win.
3. 03Cut spend on searches that don't match what you sell.
4. 04Agree on the one number we judge it by (cost per qualified lead, booked job or sale) and report on it every month.

Questions clients ask

Sound familiar?

• “Spend keeps going up and results don't.”
• “You're not sure your agency or freelancer is doing a good job.”
• “You want a second opinion before you hire someone.”

What I check

1. 01Conversion tracking: is Google optimizing for the right thing?
2. 02Search terms and wasted spend: what are you paying for that will never buy?
3. 03Structure and bidding: does the setup fit your goal and budget?
4. 04Ads, assets and landing pages: do they say what the searcher wants to hear?

Questions clients ask

Sound familiar?

• “You're starting Google Ads for the first time.”
• “You tried it yourself and it burned money.”
• “You're launching a new service, product or location.”

How I launch

1. 01Conversion tracking in place before the first dollar is spent.
2. 02Keywords built from what your customers actually search, with negative keywords from day one.
3. 03Ads and landing pages that make the same promise.
4. 04A sensible launch budget, then the first two weeks of real search terms decide where it goes next.

Questions clients ask

Sound familiar?

• “Google Ads says one number, your CRM says another.”
• “Conversions dropped to zero after a website change.”
• “You need to know which leads actually turned into customers.”

How I fix it

1. 01List every action that matters (calls, forms, bookings, purchases) and test each one.
2. 02Google tag, Tag Manager and GA4 set up so they agree with each other.
3. 03Enhanced conversions and Consent Mode where they apply.
4. 04For lead businesses: send closed deals back to Google Ads (offline conversions with the click ID) so it bids for customers.

Questions clients ask

Sound familiar?

• “You want to run your own ads, but don't know what to look at.”
• “Your team runs Google Ads and you want an expert reviewing their work.”
• “You've watched the tutorials and still feel like you're guessing.”

How sessions work

1. 01Live, one-on-one, in your own account. No slides.
2. 02We fix real things as we go, so you see why, not just what.
3. 03You leave each session with a short list for the week.

Questions clients ask