Comprehensive business review
Your goals, audience, and competitive landscape — the context every campaign decision hangs on.
Website & digital presence audit
We evaluate your current footprint and flag the gaps that quietly cost you conversions.
Conversion & goal alignment
Clear, measurable objectives defined up front, so success is never a matter of opinion.
Account access & setup
Google Ads, Analytics, and tag plumbing connected correctly — the unglamorous work that makes tracking trustworthy.
$250one time
90 minutes with Nick — the foundation for any engagement.
The session, minute by minute
What happens in the 90 minutes.
A Discovery Session is a working meeting, not a sales call. You share your screen, we share ours, and by the end there is a written list of what to fix first.
- 0–15 min
Business goals and KPIs
What a good month looks like in jobs and revenue, what a lead is worth, and what you can afford to pay for one. Everything after this is measured against these numbers.
- 15–40 min
Website and funnel audit
We walk your site the way a prospect does: speed, mobile, the phone number, the form, the booking path. Then Analytics and Tag Manager, to see what is actually being measured.
- 40–70 min
Ad account deep dive
Google Ads (and Microsoft or Meta if you run them) line by line: structure, search terms, negatives, match types, bidding, conversion actions, landing pages, and where the budget is leaking.
- 70–90 min
Findings and next steps
The highest-impact fixes in priority order, what we would do first, and an honest recommendation: coaching, management, or nothing yet. You leave with the list either way.
What the audit typically finds
The six problems we see most often.
Nearly every account we open has at least two of these. None of them are the owner's fault; they are what happens when nobody has read the account in months. The good news is that each one is fixable inside the first thirty days.
Conversion tracking that counts the wrong things
Page views tagged as conversions, duplicate actions firing twice, calls not tracked at all. Smart Bidding then optimizes toward noise, which is why accounts with this problem feel like a black box.
Search terms nobody has read
Broad and phrase match without negative keyword lists means budget spent on job seekers, DIY questions, and cities you do not serve. The search-terms report is usually the fastest money we find.
One campaign for everything
Emergency repairs, big-ticket replacements, and brand searches sharing one budget and one bid strategy. Separating them is how the high-value jobs get the bids they deserve.
Ads that land on the homepage
A searcher asking for one service, sent to a page about all of them. Dedicated landing pages with one offer and one next step are the single biggest conversion-rate lever.
Bidding changed too often, or never
Either the strategy was switched every week and never learned, or it was set to Maximize Clicks in 2022 and left. Both waste money in different ways.
No call tracking on a phone-first business
For trades, legal, and medical, most leads are calls. Without call tracking, half the results are invisible and the bidding cannot learn from them.
FAQ
The Google Ads audit, answered
What is included in a Pixelocity Google Ads audit?
The audit is a Discovery Session that covers four things: a comprehensive review of your business, goals, and competitive landscape; an audit of your website and digital presence; conversion and goal alignment so success is measurable; and account access and setup so Google Ads, Analytics, and tags are connected correctly.
Do I need an audit before management or coaching?
Yes. Every Pixelocity engagement starts with the Discovery Session audit, whether you go on to done-for-you management or done-with-you coaching. It gives both sides a clear read on the account before any monthly fee is agreed, and it stands on its own if you want only the diagnosis.
How long does a Google Ads audit take?
The audit runs as a scheduled session plus preparation time reviewing your account, website, and tracking beforehand. You leave with a written read on what is working, what is leaking money, and what the highest-impact fixes are, in plain English rather than a template report.
What does the audit cost?
The Discovery Session is a fixed, one-time fee listed on the pricing page rather than a percentage of ad spend. There is no obligation to continue into management or coaching afterward, and the findings are yours to act on with anyone.
Ready to see what your accounts are really doing?
Book the Discovery Session — 90 minutes from now you'll know exactly where you stand.
Schedule your free consultor call 310-817-0265