Worth a read — beyond our blog
Every read we've shared
Neil Patel
ChatGPT's Ad Platform Is Here—and It's Coming for Google's Lunch
OpenAI just opened self-serve ads to everyone, which means the moat around ChatGPT advertising just evaporated. This matters because ChatGPT could genuinely capture search intent in ways that shift where small businesses need to spend. We're not saying it's a Google-killer tomorrow, but the competitive pressure between these platforms is about to get very real.
Semrush Blog
The bot traffic problem isn't going away — so you need to understand it
Bots now outnumber human visitors across the web, and that's directly hitting your lead-gen campaigns with noise and fake submissions. Whether you're trying to decode your analytics or protect your forms from spam, understanding what traffic is actually human matters more than ever for the ROI math to work.
Ahrefs Blog
Why you can't ignore organic search (even when paid ads feel faster)
Here's a collection of solid SEO data for 2026—the kind of numbers worth pulling into your budget conversations when stakeholders ask why you're spending time on search optimization instead of just buying clicks. Two-thirds of online experiences still start with a search engine, which means the organic traffic game remains worth playing alongside (or instead of) your paid spend.
Google Ads
Google Display Ads has a new home in Demand Gen.
Google's folding Display Ads into its Demand Gen product doesn't force you to abandon the Display Network, but it does mean you'll want to understand how the migration affects your current setup.
Google Ads
The latest AI news we announced in May 2026
We're tracking Google's May AI rollouts to see which features might actually affect how you run campaigns this month.