Fave Apps: Loom — The Fastest Way to Show Instead of Tell

Next up in Fave Apps — the AI utilities we actually run Pixelocity on: the app that quietly killed half our meetings.

What it is

Loom is a screen and camera recorder built for async video messages. Hit record, talk through what's on your screen, stop — and you instantly have a shareable link. No scheduling, no "does Tuesday at 3 work?", no meeting that should have been an email. It's owned by Atlassian, used across some 400,000 companies, and comes with transcriptions and captions in 50+ languages plus integrations for Slack, Google Workspace, Jira, and 100+ other tools.

Why it made the list

Ad accounts are visual. Explaining why we restructured a campaign in an email takes four paragraphs nobody reads. Showing it on screen with a voiceover takes ninety seconds, and the client can rewatch it whenever they want. Loom is the difference between "trust me, we did stuff" and watching your account get better.

The newer AI features sweeten it: auto-generated titles, summaries, and chapters mean even a rambling walkthrough arrives organized.

How we use it at Pixelocity

• Client updates — monthly account walkthroughs the client watches on their own schedule
• Explaining changes — "here's what we changed in your campaign and why," on screen, in plain English
• Internal SOPs — record a process once instead of re-teaching it every time
• Feedback loops — reviewing landing pages and creative with Sean without booking a call

Should you grab it?

Yes — and this one applies to every business owner, not just marketers. There's a generous free tier; start there. The first time you replace a 30-minute status call with a 2-minute video, you'll feel it. Estimate how many of your weekly meetings are really one person showing something to everyone else — that's your time back.

The bottom line: Loom doesn't make you faster at meetings. It makes most of them unnecessary.